GSB 7.0 Standardlösung


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Road Safety Communication 2.0: Achieving more through influencers

The change in the media landscape requires a reorientation in the communication of road safety issues. Cooperation with influencers with a wide reach who embody expertise and credibility in social media could make it easier to address different target groups in future. On behalf of the Federal Highway Research Institute (BASt), the potential for sustainable road safety communication using influencers has now been investigated.

Additional Information

Research compact 02/2021


Road safety communication via influencers in social media – state of research and recommendations
Reports of the Federal Highway Research Institute, book M 302, 2020

  • Contact

    Federal Highway Research Institute
    Brüderstraße 53
    D-51427 Bergisch Gladbach
    Telephone: 0049 2204 43-9101
    Fax: 0049 2204 43-2550

  • Reports

    BASt's reports are almost entirely in German. Each report includes an english abstract. You can find the complete report by following the link to ELBA on the report's page.